interview 2

The Second person I interviewed for this blog post was Matt Carson, a Matt.Carson@thegarden.com production assistant at the MSG network.

I got in contact with this man through your help Dr. Janes, because you referred me to a former Rider University communications major student, who is now interning for MSG. He is David Thomas, who asked around the station for someone that I could conduct an interview with and through emails I contacted Matt Carson and then got his number and scheduled an interview over the phone. I didn’t know which interview I would use for my paper so for both interviews I asked all the question to cover the station profile paper and I got more than enough information so that if I didn’t do a paper on this station I would have a solid amount for a blog post. I talked to Matt Carson in particular about the program MSG Vault, which is a show that replays old “glory,” or highlight videos of major sports events and victories. This was the program that Matt was most knowledgeable on and he chose to tell me about how it shows the greatest moments in sports history with old videos and the show is produced by another Matt S. but Matt Gave the general impression that his job was to help in the production of the show and other shows at the studio. He had knowledge who and how each show was run and worked and he said the producer and coordination producer decide what gets put on the air, but he is involved in helping produce shows he mentioned that they (including himself) need to find or starlight guests for the show and set-up a guest list, also do wraps for the show and then attack interviews of guests to the games. He said that the show and other shows are produced at the Garden upstairs floor, where I believe he works most of the time and there they shoot around 5 episodes of a show a day using 5-10 guests.

He mentioned that the ultimate power in decision-making is not his job, but it is left up to the senior V.P. of programming and the producers just get the content for the show. The qualifications for himself and someone working there require heavy experience and many years of background work, for example Matt Simon the producer of MSG Vault has been working at msg for 17 years and started as an intern then a Production Assistant for 6 years, like matt Carson, then a manager. It takes 3 cameramen, 1 audio man, 1 senior C.P., 1 P.A. and 2 interns to make and work on the shows. Salaries for an entry-level position start at 85 dollars per day. Matt didn’t say this but he likes that he is working for a major sport network he seemed to be enthusiastic and passionate about his job and sports, he said that he some of the greatest assets for the show was that it s at the largest sporting arena in the world, so he is proud to work at a historical and monumental arena, where some of the greatest sports games have taken place. Also the msg arena is seen on a world stage and he is proud of where he works. So Matt Carson was an intern who moved up and through a communications degree and background made it to his position. Matt Carson mentioned the changes and impact of new technology on the future of their programs and he said he sees it going towards the internet, provides new programming and time shifting, also more specific advertising. For students looking for a job there you need to intern there or other facilities and get a strong background with hands on experience, also a college degree in communications and to apply for an internship or contact someone from MSG. Also there was no industry or trade journal that was recommended to read, but this interview gave me insight into how exciting a career can be in communications.

interview 1

Dan D'Uva

Director, Public Relations and Broadcasting | Trenton Devils

635 South Clinton Avenue | Suite 407 | Trenton, NJ 08611

p: 609.599.9500 x115 | f: 609.599.3600 | c: 201-739-8970

e: dduva@trentondevils.com

For my first interview I talked to Dan duva, who is the Broadcaster and Director of Public Relations and broadcasting for the program “Along the Boards,” which is a program for the Burlington Community College radio station WBZC.

I was able to contact Dan because he went to my High School and he was well known for creating the Sports club called, Ridgewood High School Sports that broadcasted and covered almost every sports game at the school. I got his number through the school and help from contacting my mom and brother who live in Ridgewood. I then got his email address and got the interview from there. This interview was used for my actual station profile and I learned so much information on his show and he was more than willing to give me as much time as I wanted after I said I was from Ridgewood too. He explained all the production aspects and basically the entire creation and everything involving his interview show on the Trenton Devils hockey team. He had all the knowledge on the show and in my paper I was able to describe that the show is a interview show owned by the NJ Devils who signed a deal to have the show on WBZC and to be located at Cheeburger Cheeburger for promotion. Since the fans targeted by the show and cheeburger cheeburger were both families.

Dan Duvas job is to broadcast the show, he has a crew that helps him setup the equipment for the interview show at cheeburger cheeburger and there he asks team players and the coach to come in and he conducts a live interview with them about the team and games. His main job is to run the program in a content and technical sense; such as he decides what questions to ask and when to run commercials and he controls it using an audio board fixed to a computer. Dan Duva started his career in high school by creating RHS Sports and he had a lot of experience leading up to this career, such as getting a communications college degree from Syracuse and Fordham University and interned and worked at several radio studios as well. Also he worked for the yes network all before getting his own program at WBZC. He likes that he has his own broadcasting show and that it involves sports because he likes sports and wanted a career in communications and he gets to be paid for working and conducting the interview show with actual players live. Also he gets to control the content and pretty much the entire show, so he is happy that it is his own program as well and he gets to run it, except for the Station head, Brett Holcomb who has control of the overall programs live feed. He didn’t say this but he likes the free food and milkshakes that come a long with working out of cheeburger cheeburger and the location of the show since it costs the program nothing to produce at cheeburger cheeburger since they are sponsored and paid by them to run the program there. Aim sure he would like to be paid a little more than 22 thousand dollars a year, but he seemed happy and content with his wage. He did mention some of the liabilities as getting a larger broadcast range for the show and other local stations, or larger sports stations like the Philadelphia flyers in the area as posing competition. He mentioned that to pursue a career in this field it is important to first get a college degree and get as much internship and as much experience under your belt as you can. Also he mentioned that in the future he would like to have a deal to produce the show again at cheeburger cheeburger and the expand the coverage through central Jersey and mercer county, but he also said that success has come from streaming the broadcast through news technologies, like the internet and pod casts (ipods). So he is excited and feels the show will expand and he believes his show is going to be around for a long time.

article redo 2

Internet ads

For my second blog post I chose the topic of Advertisements and the Internet, the article is http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121821, by Laurie Sullivan. The internet has changed to become more behavioral and personally based in their advertising, such as using new and improved targeting techniques like profiling a person based on what sites they are on and networks, etc. One example that Laurie mentions, which is brand new to the internet is the use of "a video overlay advertisement are entered through a browser-based interface that functions on a client device and communicates to a server, the server receives the signal" Two other methods of this are through auctions where bidders or better known as advertisers can fight for a advertising spot.

I believe the internets new advertising and marketing techniques will work and will grab more consumers, especially since online ads are becoming more tricky to get around, like youtube, HULU and other sites making the viewers wait and watch a 15 second commercial before their video plays or pop-ups that advertise based on your own user area code. For example some sites can see the audience or viewers location and make the ad come up with that persons home town name, like search for the electronic store or food store in your area. The websites have become more personal making ads harder to ignore and get around, so viewers are almost being forced to watch or have to view the ads, this can cause viewers to try and stray from the sites that are doing this and maybe even lose viewers, but it increases ad dollars and some techniques are becoming more effective at grabbing consumers.

The new methods in today’s Internet advertising are changing so much to make each individual user interested. Google is one of the most widely used search engines for online content and in this article it describes how mapping is used to rely live and real ads like visual houses when a user is searching real estate and other things, etc. The Internet has drastically changed advertising and even now it continues to changes to try and grab the users by finding their needs or wants and making them easy to find with a few clicks.

In the book on pages 248-249 it brushes n the topic of how TV and video is being advertised over the internet and using other media as well to get the data across, such as how through usage of the internet the one can reach a person on different electronic bases, like a cell phone, blackberry’s and other personal communication devices to spread information and now that the advertises online have these new tools to see who is viewing certain sites, they can make it even more personal by seeing how and where they are using and connecting from.

The future of Internet advertising is changing especially through the examples in this article and how Google’s new online patents for advertising will be used to attract users in an easier way. The Internet is always changing and now, Laurie in the article also mentions that "Many of the real-life billboards have obsolete ads. But what if you could change them depending on targeted ads based on information fed through the browser searching."

article redo

DirecTV Sues Dish Over 'Why Pay More' Ad

I chose an article for this blog on digital and current TV (http://www.multichannel.com/article/448962-DirecTV_Sues_Dish_Over_Why_Pay_More_Ad.php), by Todd spangler. This article discusses current Cable and format issues with TV. Todd says in the article that "DirecTV is accusing satellite rival Dish Network of false advertising for a TV campaign that claims DirecTV charges substantially more for "the same programming."" So the article discusses how the pricing of TV and the way it is being delivered ha changed. In the past everyone would just pay for cable simply and you got what the cable company gave you, but now the cable companies have different offers with different prices and channels. In this article the debate over whether people are paying too much for cable, rather which company is the best to choose is a current issue in our society.

This is important and might impact the industry because with cable companies competing for prices and channels, consumers can either end up with better deals, such as paying less for TV, the industry however is being affected by the competition because companies are being forced to add more channels for less money and to get better HD coverage as well. In an expanding market, TV companies are having to meet the consumers needs because if they don’t then the consumers can chose to drop them as a provider and with the industry’s pressure for TVs to switch from analog to digital created a large buzz and forced many consumers to have need to switch to a major cable provider like DirectTV, etc, because they could the old TV signals were being dropped and the push t digital was implemented.

Dish's network was running adds on TV saying how they are cheaper and offer more channels than DirecTV's company and in the article this was seen as an unfair claim. It shows how the cable company competition for viewers or rather customers has become a major financial industry and fighting over who has the best deal is now a very current issue. Since cable companies are competing. Many issues arise now with cable companies using deceptive ways now to gain customers.

The audience sees all these ads, but needs to understand they themselves have a control over the TV companies, because they chose what cable company to be with and they have choice to not pick a certain cable provider if their prices get too high, for example if they want to have Verizon fios, but they raise there prices, then the consumer has the right to change to Dish. The audience has the power to make the cable companies popular and successful and can affect the overall prices. Now since man TV audiences want more channels, the struggle for who has the most channels and the most HD channels as well as lead to more competition.

In the book on pages 281-286 it talks about how competition as drove up the deals are being created for them to gain the complete coverage of the U.S. audience and that the major cable companies have gone up 30 percent in U.S. households and digital cable is the new and current future of TV. Cable companies are packaging telephone, wireless, and cable in packaged deal for cheaper and consumers are looking to get these deals, but the deals force the consumer to subscribe to one single provider, for example if a TV watcher wants Verizon Fios and wants the get their packaged deal with wireless high-speed internet and telephone, then they get that deal, but the rely on Verizon for everything then.

The cable companies, such as DirecTV, however are using unfair practices to draw more customers so the new demand for satellite cable and getting a good deal has become a new necessity in our Society and this has lead to greater cheating, Todd writes, "lawsuit against DirecTV filed in December 2009 by Washington Attorney General Rob McKenna alleging unfair sales practices." The greater need for more channels at a cheaper deal and for the TV watchers to get the best deals and cable has lead to a war among the big name cable companies and as this article shows it can get worse.

TV and multimedia

For my fourth article and second scholarly article I close http://cnn2-cnet.com.com/8301-27076_3-20001006-248.html?tag=contentMain;contentBody, which is an article discussing how TV has been changed to fit other media devises like the ipod, but with actually real TV’s being he method or a large way of how people still view TV, it’s says that TV’s will be able to adapt as well to handle streaming internets as well as regular TV. It says “Companies have been trying to shoehorn the Web onto consumer TV sets,” and how GlideTV, Hillcrest Labs' Kylo Browser, and Viaclix are going to make this happen. Also how the products such as “Loop” which allow full online streaming and the control through hand held remotes, such as a wii kind of remote to control browsing through ones own TV.

This article directly relates to my groups webisode because it deals with the changing in devices and how TV’s will adapt to change their capabilities, such as combine web, etc. so ipods and mac products, even cell phones are portable, but now all multimedia can be streamed all through one device, which is a household TV. This also relates to my groups webisode and how it deals with the changing trends of more personal and portable media advertising in the TV industry. The article specifically talks about one device, which is called the “Viaclix. It makes a home theater PC that doesn't just do Web video, but cable TV too-built a software back end that tracks what users are doing on the systems for marketing data and targeted advertising.” So the new technology will adapt the advertising industry as well an maybe someday down the road this program that can track what users are watching can be placed in cellphones etc and be used as a more portable and personal advertising way.

For example the article mentions netflix and things like facebook being able to stream across portable devises and TV’s, but The whole entire internet will now be formed to a TV. How wills this change TV viewing? Since the whole reason people use portable devices like ipods, etc to stream TV shows and multimedia, but now TV’s themselves will do it all like have web steaming live and be a new multimedia device. This could lead to new trends and the new way people get their media since we rely on computers so much, but now TVs themselves will be able to act as a computer and stream TV shows as well which will drastically change advertising, since people could just watch TV shows online for free without commercials off certain websites. On page 217 the book mentions how “rekindled by industries that have economics of scale on their sides: cable and Internet.” The broadcasting industry in changing as a whole and this article is directly showing how and what new technologies are creating this.

Samsung Phone article 3

For my third article I chose an article from http://www.forbes.com/2010/03/23/iphone-blackberry-smartphone-technology-cio-network-samsung.html?boxes=techchanneltopstories, which is about Samsung and how they wanted to compete for phone consumers but mainly to beat out the iphone with their new version of it. They didn’t just try to put out a new iphone, but rather they wanted to make a device that would dominate it and offer faster and easier web streaming and with unique software communication will be easier, such as flipping through online books and media as well has the ability to store and hold video media. It is a multimedia powerhouse. "There's no better device in the industry for video," says Omar Khan, chief strategy officer for Samsung's telecommunications unit.

The reason I chose this article cle is due to the fact that it mainly relates to my groups webisode because it discusses not just about the iphone and how technology can compete or battle it and for our webisode we want to show how such products as the iphone and ipod, etc. have and will need to develop to help support the new aspects of the Television display. What I men is that TV shows and visual media are expanding to be shown in more personal technological devices and my group is mainly looking at the changes of Mac products and how they handle these changes to support new TV formats. This article has a new Samsung which changes that viewers can store multimedia of full length programs at a faster speed and better visuals, so now phone will need to adapt to get these abilities and change once again for TV programs and films to be more quickly accessed.

In the book on pages 215-216, it mentions how station promotion and advertising had changed, such as “converters allows for storing lots of recorded programs in memory and represents a marriage between…and TV set, a plus for TV and satellite viewers but not broadcast companies.” So now like the book says, broadcast companies will find it more difficult to post adds on this digital media and it’s hard to advertise to such a personal level as an iphone. A good example of how Mac products have had t change to meet with the advances in TV programs becoming portable and more personal it that when the ipod first came out it had no video for many of the first generations and pictures used to be a big deal. When the first ipod idea came out it sold even more and people’s demands for portable TV programs were met when itunes got contracts to sell TV shows on itunes to be downloaded to the ipod. Before this ability portable media plays, or better known as PMP’s were running the portable video industry and now I is all about having the newest ipod or iphone so TV mainly video can be watched easier.

Internet ads

For my second blog post i chose the topic of Advertisements and the internet, the article is http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121821, by Laurie Sullivan. The internet has changed to become more behavioral and personally based in their advertising, such as using new and improved targeting techniques like profiling a person based on what sites they are on and networks, etc. One example that Laurie mentions, which is brand new to the internet is the use of "a video overlay advertisement are entered through a browser-based interface that functions on a client device and communicates to a server, the server receives the signal" Two other methods of this are through auctions where bidders or better known as advertisers can fight for a advertising spot.

The new methods in todays internet advertising are changing so much to make each individual user intersted. Google is one of the most widely used search engines for online content and in this article it describes how mapping is used to rely live and real ads like visual houses when a user is searching real estate and other things, etc. The internet has drastically changed advertising and even now it continues to changes to try and grab the users by finding their needs or wants and making them easy to find with a few clicks.

The future of internet advertising is changing especially through the examples in this article and how googles new online patents for advertising will be used to attract users in a easier way. The internet is always changing and now, Laurie in the article also mentions that "Many of the real-life billboards have obsolete ads. But what if you could change them depending on targeted ads based on information fed through the browser searching."

DirecTV Sues Dish Over 'Why Pay More' Ad

I chose an article for this blog on digital and current TV (http://www.multichannel.com/article/448962-DirecTV_Sues_Dish_Over_Why_Pay_More_Ad.php), by Todd spangler. This article discusses current Cable and format issues with TV. Todd says in the article that "DirecTV is accusing satellite rival Dish Network of false advertising for a TV campaign that claims DirecTV charges substantially more for "the same programming."" So the article discusses how the pricing of TV and the way it is being delivered ha changed. In the past everyone would just pay for cable simply and you got what the cable company gave you, but now the cable company's have different offers with different prices and channels. In this article the debate over whether people are paying too much for cable, rather which company is the best to choose is a current issue in our society.

Dish's network was running adds on TV saying how they are cheaper and offer more channels than DirecTV's company and in the article this was seen as an unfair claim. It shows how the cable company competition for viewers or rather customers has become a major financial industry and fighting over who has the best deal is now a very current issue. Since cable company's are competing. Many issues arise now with cable companies using deceptive ways now to gain customers.

The cable companies, such as DirecTV, however are using unfair practices to draw more customers so the new demand for satellite cable and getting a good deal has become a new necessity in our Society and this has lead to greater cheating, Todd writes, "lawsuit against DirecTV filed in December 2009 by Washington Attorney General Rob McKenna alleging unfair sales practices." The greater need for more channels at a cheaper deal and for the TV watchers to get the best deals and cable has lead to a war among the big name cable companies and as this article shows it can get worse.