TV and multimedia

For my fourth article and second scholarly article I close http://cnn2-cnet.com.com/8301-27076_3-20001006-248.html?tag=contentMain;contentBody, which is an article discussing how TV has been changed to fit other media devises like the ipod, but with actually real TV’s being he method or a large way of how people still view TV, it’s says that TV’s will be able to adapt as well to handle streaming internets as well as regular TV. It says “Companies have been trying to shoehorn the Web onto consumer TV sets,” and how GlideTV, Hillcrest Labs' Kylo Browser, and Viaclix are going to make this happen. Also how the products such as “Loop” which allow full online streaming and the control through hand held remotes, such as a wii kind of remote to control browsing through ones own TV.

This article directly relates to my groups webisode because it deals with the changing in devices and how TV’s will adapt to change their capabilities, such as combine web, etc. so ipods and mac products, even cell phones are portable, but now all multimedia can be streamed all through one device, which is a household TV. This also relates to my groups webisode and how it deals with the changing trends of more personal and portable media advertising in the TV industry. The article specifically talks about one device, which is called the “Viaclix. It makes a home theater PC that doesn't just do Web video, but cable TV too-built a software back end that tracks what users are doing on the systems for marketing data and targeted advertising.” So the new technology will adapt the advertising industry as well an maybe someday down the road this program that can track what users are watching can be placed in cellphones etc and be used as a more portable and personal advertising way.

For example the article mentions netflix and things like facebook being able to stream across portable devises and TV’s, but The whole entire internet will now be formed to a TV. How wills this change TV viewing? Since the whole reason people use portable devices like ipods, etc to stream TV shows and multimedia, but now TV’s themselves will do it all like have web steaming live and be a new multimedia device. This could lead to new trends and the new way people get their media since we rely on computers so much, but now TVs themselves will be able to act as a computer and stream TV shows as well which will drastically change advertising, since people could just watch TV shows online for free without commercials off certain websites. On page 217 the book mentions how “rekindled by industries that have economics of scale on their sides: cable and Internet.” The broadcasting industry in changing as a whole and this article is directly showing how and what new technologies are creating this.