DirecTV Sues Dish Over 'Why Pay More' Ad

I chose an article for this blog on digital and current TV (http://www.multichannel.com/article/448962-DirecTV_Sues_Dish_Over_Why_Pay_More_Ad.php), by Todd spangler. This article discusses current Cable and format issues with TV. Todd says in the article that "DirecTV is accusing satellite rival Dish Network of false advertising for a TV campaign that claims DirecTV charges substantially more for "the same programming."" So the article discusses how the pricing of TV and the way it is being delivered ha changed. In the past everyone would just pay for cable simply and you got what the cable company gave you, but now the cable company's have different offers with different prices and channels. In this article the debate over whether people are paying too much for cable, rather which company is the best to choose is a current issue in our society.

Dish's network was running adds on TV saying how they are cheaper and offer more channels than DirecTV's company and in the article this was seen as an unfair claim. It shows how the cable company competition for viewers or rather customers has become a major financial industry and fighting over who has the best deal is now a very current issue. Since cable company's are competing. Many issues arise now with cable companies using deceptive ways now to gain customers.

The cable companies, such as DirecTV, however are using unfair practices to draw more customers so the new demand for satellite cable and getting a good deal has become a new necessity in our Society and this has lead to greater cheating, Todd writes, "lawsuit against DirecTV filed in December 2009 by Washington Attorney General Rob McKenna alleging unfair sales practices." The greater need for more channels at a cheaper deal and for the TV watchers to get the best deals and cable has lead to a war among the big name cable companies and as this article shows it can get worse.