For my third article I chose an article from http://www.forbes.com/2010/03/23/iphone-blackberry-smartphone-technology-cio-network-samsung.html?boxes=techchanneltopstories, which is about Samsung and how they wanted to compete for phone consumers but mainly to beat out the iphone with their new version of it. They didn’t just try to put out a new iphone, but rather they wanted to make a device that would dominate it and offer faster and easier web streaming and with unique software communication will be easier, such as flipping through online books and media as well has the ability to store and hold video media. It is a multimedia powerhouse. "There's no better device in the industry for video," says Omar Khan, chief strategy officer for Samsung's telecommunications unit.
The reason I chose this article cle is due to the fact that it mainly relates to my groups webisode because it discusses not just about the iphone and how technology can compete or battle it and for our webisode we want to show how such products as the iphone and ipod, etc. have and will need to develop to help support the new aspects of the Television display. What I men is that TV shows and visual media are expanding to be shown in more personal technological devices and my group is mainly looking at the changes of Mac products and how they handle these changes to support new TV formats. This article has a new Samsung which changes that viewers can store multimedia of full length programs at a faster speed and better visuals, so now phone will need to adapt to get these abilities and change once again for TV programs and films to be more quickly accessed.
In the book on pages 215-216, it mentions how station promotion and advertising had changed, such as “converters allows for storing lots of recorded programs in memory and represents a marriage between…and TV set, a plus for TV and satellite viewers but not broadcast companies.” So now like the book says, broadcast companies will find it more difficult to post adds on this digital media and it’s hard to advertise to such a personal level as an iphone. A good example of how Mac products have had t change to meet with the advances in TV programs becoming portable and more personal it that when the ipod first came out it had no video for many of the first generations and pictures used to be a big deal. When the first ipod idea came out it sold even more and people’s demands for portable TV programs were met when itunes got contracts to sell TV shows on itunes to be downloaded to the ipod. Before this ability portable media plays, or better known as PMP’s were running the portable video industry and now I is all about having the newest ipod or iphone so TV mainly video can be watched easier.
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