Internet ads

For my second blog post i chose the topic of Advertisements and the internet, the article is http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121821, by Laurie Sullivan. The internet has changed to become more behavioral and personally based in their advertising, such as using new and improved targeting techniques like profiling a person based on what sites they are on and networks, etc. One example that Laurie mentions, which is brand new to the internet is the use of "a video overlay advertisement are entered through a browser-based interface that functions on a client device and communicates to a server, the server receives the signal" Two other methods of this are through auctions where bidders or better known as advertisers can fight for a advertising spot.

The new methods in todays internet advertising are changing so much to make each individual user intersted. Google is one of the most widely used search engines for online content and in this article it describes how mapping is used to rely live and real ads like visual houses when a user is searching real estate and other things, etc. The internet has drastically changed advertising and even now it continues to changes to try and grab the users by finding their needs or wants and making them easy to find with a few clicks.

The future of internet advertising is changing especially through the examples in this article and how googles new online patents for advertising will be used to attract users in a easier way. The internet is always changing and now, Laurie in the article also mentions that "Many of the real-life billboards have obsolete ads. But what if you could change them depending on targeted ads based on information fed through the browser searching."