For my second blog post I chose the topic of Advertisements and the Internet, the article is http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121821, by Laurie Sullivan. The internet has changed to become more behavioral and personally based in their advertising, such as using new and improved targeting techniques like profiling a person based on what sites they are on and networks, etc. One example that Laurie mentions, which is brand new to the internet is the use of "a video overlay advertisement are entered through a browser-based interface that functions on a client device and communicates to a server, the server receives the signal" Two other methods of this are through auctions where bidders or better known as advertisers can fight for a advertising spot.
I believe the internets new advertising and marketing techniques will work and will grab more consumers, especially since online ads are becoming more tricky to get around, like youtube, HULU and other sites making the viewers wait and watch a 15 second commercial before their video plays or pop-ups that advertise based on your own user area code. For example some sites can see the audience or viewers location and make the ad come up with that persons home town name, like search for the electronic store or food store in your area. The websites have become more personal making ads harder to ignore and get around, so viewers are almost being forced to watch or have to view the ads, this can cause viewers to try and stray from the sites that are doing this and maybe even lose viewers, but it increases ad dollars and some techniques are becoming more effective at grabbing consumers.
The new methods in today’s Internet advertising are changing so much to make each individual user interested. Google is one of the most widely used search engines for online content and in this article it describes how mapping is used to rely live and real ads like visual houses when a user is searching real estate and other things, etc. The Internet has drastically changed advertising and even now it continues to changes to try and grab the users by finding their needs or wants and making them easy to find with a few clicks.
In the book on pages 248-249 it brushes n the topic of how TV and video is being advertised over the internet and using other media as well to get the data across, such as how through usage of the internet the one can reach a person on different electronic bases, like a cell phone, blackberry’s and other personal communication devices to spread information and now that the advertises online have these new tools to see who is viewing certain sites, they can make it even more personal by seeing how and where they are using and connecting from.
The future of Internet advertising is changing especially through the examples in this article and how Google’s new online patents for advertising will be used to attract users in an easier way. The Internet is always changing and now, Laurie in the article also mentions that "Many of the real-life billboards have obsolete ads. But what if you could change them depending on targeted ads based on information fed through the browser searching."
No comments:
Post a Comment