TV and multimedia

For my fourth article and second scholarly article I close http://cnn2-cnet.com.com/8301-27076_3-20001006-248.html?tag=contentMain;contentBody, which is an article discussing how TV has been changed to fit other media devises like the ipod, but with actually real TV’s being he method or a large way of how people still view TV, it’s says that TV’s will be able to adapt as well to handle streaming internets as well as regular TV. It says “Companies have been trying to shoehorn the Web onto consumer TV sets,” and how GlideTV, Hillcrest Labs' Kylo Browser, and Viaclix are going to make this happen. Also how the products such as “Loop” which allow full online streaming and the control through hand held remotes, such as a wii kind of remote to control browsing through ones own TV.

This article directly relates to my groups webisode because it deals with the changing in devices and how TV’s will adapt to change their capabilities, such as combine web, etc. so ipods and mac products, even cell phones are portable, but now all multimedia can be streamed all through one device, which is a household TV. This also relates to my groups webisode and how it deals with the changing trends of more personal and portable media advertising in the TV industry. The article specifically talks about one device, which is called the “Viaclix. It makes a home theater PC that doesn't just do Web video, but cable TV too-built a software back end that tracks what users are doing on the systems for marketing data and targeted advertising.” So the new technology will adapt the advertising industry as well an maybe someday down the road this program that can track what users are watching can be placed in cellphones etc and be used as a more portable and personal advertising way.

For example the article mentions netflix and things like facebook being able to stream across portable devises and TV’s, but The whole entire internet will now be formed to a TV. How wills this change TV viewing? Since the whole reason people use portable devices like ipods, etc to stream TV shows and multimedia, but now TV’s themselves will do it all like have web steaming live and be a new multimedia device. This could lead to new trends and the new way people get their media since we rely on computers so much, but now TVs themselves will be able to act as a computer and stream TV shows as well which will drastically change advertising, since people could just watch TV shows online for free without commercials off certain websites. On page 217 the book mentions how “rekindled by industries that have economics of scale on their sides: cable and Internet.” The broadcasting industry in changing as a whole and this article is directly showing how and what new technologies are creating this.

Samsung Phone article 3

For my third article I chose an article from http://www.forbes.com/2010/03/23/iphone-blackberry-smartphone-technology-cio-network-samsung.html?boxes=techchanneltopstories, which is about Samsung and how they wanted to compete for phone consumers but mainly to beat out the iphone with their new version of it. They didn’t just try to put out a new iphone, but rather they wanted to make a device that would dominate it and offer faster and easier web streaming and with unique software communication will be easier, such as flipping through online books and media as well has the ability to store and hold video media. It is a multimedia powerhouse. "There's no better device in the industry for video," says Omar Khan, chief strategy officer for Samsung's telecommunications unit.

The reason I chose this article cle is due to the fact that it mainly relates to my groups webisode because it discusses not just about the iphone and how technology can compete or battle it and for our webisode we want to show how such products as the iphone and ipod, etc. have and will need to develop to help support the new aspects of the Television display. What I men is that TV shows and visual media are expanding to be shown in more personal technological devices and my group is mainly looking at the changes of Mac products and how they handle these changes to support new TV formats. This article has a new Samsung which changes that viewers can store multimedia of full length programs at a faster speed and better visuals, so now phone will need to adapt to get these abilities and change once again for TV programs and films to be more quickly accessed.

In the book on pages 215-216, it mentions how station promotion and advertising had changed, such as “converters allows for storing lots of recorded programs in memory and represents a marriage between…and TV set, a plus for TV and satellite viewers but not broadcast companies.” So now like the book says, broadcast companies will find it more difficult to post adds on this digital media and it’s hard to advertise to such a personal level as an iphone. A good example of how Mac products have had t change to meet with the advances in TV programs becoming portable and more personal it that when the ipod first came out it had no video for many of the first generations and pictures used to be a big deal. When the first ipod idea came out it sold even more and people’s demands for portable TV programs were met when itunes got contracts to sell TV shows on itunes to be downloaded to the ipod. Before this ability portable media plays, or better known as PMP’s were running the portable video industry and now I is all about having the newest ipod or iphone so TV mainly video can be watched easier.