Internet ads

For my second blog post i chose the topic of Advertisements and the internet, the article is http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121821, by Laurie Sullivan. The internet has changed to become more behavioral and personally based in their advertising, such as using new and improved targeting techniques like profiling a person based on what sites they are on and networks, etc. One example that Laurie mentions, which is brand new to the internet is the use of "a video overlay advertisement are entered through a browser-based interface that functions on a client device and communicates to a server, the server receives the signal" Two other methods of this are through auctions where bidders or better known as advertisers can fight for a advertising spot.

The new methods in todays internet advertising are changing so much to make each individual user intersted. Google is one of the most widely used search engines for online content and in this article it describes how mapping is used to rely live and real ads like visual houses when a user is searching real estate and other things, etc. The internet has drastically changed advertising and even now it continues to changes to try and grab the users by finding their needs or wants and making them easy to find with a few clicks.

The future of internet advertising is changing especially through the examples in this article and how googles new online patents for advertising will be used to attract users in a easier way. The internet is always changing and now, Laurie in the article also mentions that "Many of the real-life billboards have obsolete ads. But what if you could change them depending on targeted ads based on information fed through the browser searching."

DirecTV Sues Dish Over 'Why Pay More' Ad

I chose an article for this blog on digital and current TV (http://www.multichannel.com/article/448962-DirecTV_Sues_Dish_Over_Why_Pay_More_Ad.php), by Todd spangler. This article discusses current Cable and format issues with TV. Todd says in the article that "DirecTV is accusing satellite rival Dish Network of false advertising for a TV campaign that claims DirecTV charges substantially more for "the same programming."" So the article discusses how the pricing of TV and the way it is being delivered ha changed. In the past everyone would just pay for cable simply and you got what the cable company gave you, but now the cable company's have different offers with different prices and channels. In this article the debate over whether people are paying too much for cable, rather which company is the best to choose is a current issue in our society.

Dish's network was running adds on TV saying how they are cheaper and offer more channels than DirecTV's company and in the article this was seen as an unfair claim. It shows how the cable company competition for viewers or rather customers has become a major financial industry and fighting over who has the best deal is now a very current issue. Since cable company's are competing. Many issues arise now with cable companies using deceptive ways now to gain customers.

The cable companies, such as DirecTV, however are using unfair practices to draw more customers so the new demand for satellite cable and getting a good deal has become a new necessity in our Society and this has lead to greater cheating, Todd writes, "lawsuit against DirecTV filed in December 2009 by Washington Attorney General Rob McKenna alleging unfair sales practices." The greater need for more channels at a cheaper deal and for the TV watchers to get the best deals and cable has lead to a war among the big name cable companies and as this article shows it can get worse.